project description
This project was with my job at the MU Creative Studio. Not long after I was hired, our team, decided that we wanted to revamp the studio brand. This came about after my creation of the icon sheet (seen above). This design was just something fun to print and hang on the wall in the studio. Ultimately, these icons went to heavily influence the new logo.
As a team, we sketched many different logos and decided upon the logo seen here. Like I said, the decision to go with this logo came from it complimenting my icons. We then went on to create a brand guideline and apply it to different products.
This project was exciting because it was internal so I could apply some of my own creative interest.
More stuff
The new design was applied to a crewneck and media badges for photoshoots. The icon sheet was then implemented into the design of the employee posters.
